Privacy Policy

Last updated: April 21, 2026

This Privacy Policy explains how personal data is collected, used, and protected when you visit the website essenceoftheroadart.online (hereinafter: “the Website”, “we”, “us”). The Website is a privately operated blog focused on home decor inspiration, art, and related affiliate content.

We operate as a private individual based in Hungary (EU) and process personal data in full compliance with Regulation (EU) 2016/679 of the European Parliament and of the Council (General Data Protection Regulation – GDPR).

1. Data Controller

Edina Szlanyinka

6527 Nagybaracska, Köztársaság utca 21., Hungary, EU

Email: essenceoftheroadart@gmail.com

2. What Data We Collect

Below we describe what personal data we collect, for what purpose, and through which tools. All processing is carried out in accordance with applicable law, particularly the GDPR.

2.1 Contact Form

If you use the contact form on the Website, you may provide the following personal data:

First and last name
Email address
Subject of the message
Content of the message

The legal basis for processing is your voluntary consent (Article 6(1)(a) GDPR). The form may be protected by Google reCAPTCHA, which can collect your IP address and technical data to prevent abuse and spam.

2.2 Newsletter Subscription

Visitors may subscribe to our email newsletter. During subscription we collect:

First name (optional)
Email address

The legal basis is your prior consent (Article 6(1)(a) GDPR). Newsletter subscriptions are managed through MailerLite, which processes personal data in accordance with its own privacy policy. A double opt-in confirmation is required before any email is sent.

2.3 Web Analytics

We use Google Analytics (via Site Kit by Google) to understand how visitors use the Website. This tool may collect:

IP address (anonymized)
Browser type and version
Device and operating system
Screen resolution and language settings
Date, time, and duration of visit
Referring source / traffic source

The purpose is to analyze visitor behavior and improve the user experience. The legal basis is our legitimate interest (Article 6(1)(f) GDPR).

2.4 Cookies and Tracking Technologies

The Website uses cookies managed via a GDPR-compliant cookie consent tool (Complianz). On your first visit, you can choose which categories of cookies to accept. For full details, please see our separate Cookie Policy.

Third-party cookies may be set through the following services:

Pinterest Tag — to measure social traffic and pin performance
Google Fonts — to load fonts, which may involve transmitting your IP address
Google reCAPTCHA — to protect forms from spam (collects IP and behavioral data)
Cloudflare — for security, CDN, and performance (may set technical cookies)

2.5 Technical Data Collected by WordPress Plugins

Certain WordPress plugins used on the Website may process personal or technical data, including:

Fluent Forms / SureForms — receives and processes form submissions
FluentCRM — used for email marketing and internal CRM
Site Kit by Google — collects analytics and search performance data
Smush — processes image metadata (filename, dimensions) for optimization
Solid Security / LiteSpeed Cache / UpdraftPlus / WP Mail SMTP — may log IP addresses, device information, and generate security or error logs

Some plugins process only technical data, while others (forms, security) may process personal data.

2.6 Affiliate Links

The Website participates in the Amazon Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. When you click an Amazon link on the Website and make a purchase, we may earn a small commission at no additional cost to you.

Amazon may set its own cookies and process your data according to its own privacy policy once you click through to Amazon.com. The Website itself does not collect or store information about your Amazon purchases.

Affiliate relationships are clearly disclosed within each relevant article in accordance with FTC guidelines and applicable EU advertising rules. We may join additional affiliate programs in the future; any such partnerships will be disclosed transparently.

3. Legal Basis for Data Processing

We process personal data under Article 6 GDPR on the following legal grounds:

Consent (Art. 6(1)(a)) — e.g. newsletter subscription, contact form submission, non-essential cookies.
Legitimate interest (Art. 6(1)(f)) — e.g. security, spam protection, aggregated traffic analytics.
Legal obligation (Art. 6(1)(c)) — where retention is required by law.

You may withdraw your consent at any time by contacting us or by adjusting your cookie preferences.

4. Cookies

Cookie consent on the Website is managed via the Complianz plugin. The following cookie categories may be used:

Essential cookies — required for basic site functionality (e.g. consent storage).
Analytics cookies — for traffic measurement (Google Analytics 4).
Security cookies — spam and traffic validation (Cloudflare, Google reCAPTCHA).
Social and sharing cookies — e.g. Pinterest interactions.
Advertising cookies — set only if you give consent; used by affiliate and potential future ad partners.

You can adjust or withdraw your cookie consent at any time via the cookie settings on the Website.

5. Hosting and Security

The Website is hosted on EU-based infrastructure. We apply the following security measures:

All data is transmitted over encrypted SSL/TLS connections
Cloudflare CDN and DDoS protection
Solid Security (firewall and brute-force protection for WordPress)
Regular automated backups (UpdraftPlus)
Secure email delivery via WP Mail SMTP

6. Email Marketing and Downloads

We use MailerLite for newsletters and optional free downloads. Security and compliance measures include:

Double opt-in required for every subscription
Secure transactional email delivery
Access to gated content granted only after email confirmation

MailerLite resources: Privacy Policy · DPA · GDPR Compliance

7. Analytics and Third-Party Tools

We use the following third-party services. Each has its own privacy policy, which applies when you interact with that service:

• Google Analytics 4 (anonymized IP): Privacy Policy

• Google Fonts: Fonts Privacy FAQ

• Google reCAPTCHA: Terms & Privacy

• Pinterest Tag: Pinterest Privacy Policy

• Cloudflare: Privacy Policy

• Amazon Associates: Privacy Notice

8. Contact

You can contact us via the Website contact form or by email at essenceoftheroadart@gmail.com.

We process your message and contact details only to respond to your inquiry. We do not share this information with third parties without your consent.

9. Affiliate Disclosure

essenceoftheroadart.online is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com and affiliated websites.

As an Amazon Associate we earn from qualifying purchases. This means we may receive a small commission when you click on an affiliate link on the Website and make a purchase, at no additional cost to you. These commissions help support the creation of free content on the Website.

Affiliate links are always disclosed within the relevant article. We only recommend products we believe add genuine value for our readers.

10. International Data Transfers

Some of our service providers (e.g. Google, MailerLite, Cloudflare, Amazon, Pinterest) may transfer personal data outside the European Economic Area. Where this occurs, we rely on the following legal safeguards:

Standard Contractual Clauses (SCCs) approved by the European Commission
The EU–U.S. Data Privacy Framework (DPF), where applicable

Relevant provider documentation is listed in Section 7.

11. Data Retention

We keep personal data only as long as necessary for the stated purpose or as required by law:

Newsletter data — until you unsubscribe or request deletion.
Contact form data — typically up to 12 months after the conversation ends.
Analytics data — retained according to Google Analytics default settings.

You may request correction or deletion of your data at any time.

12. Your Rights

Under the GDPR, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data (“right to be forgotten”)
Restrict or object to processing
Data portability
Withdraw consent at any time
Lodge a complaint with a supervisory authority

To exercise these rights, please contact us at essenceoftheroadart@gmail.com.

In Hungary, the competent supervisory authority is the National Authority for Data Protection and Freedom of Information (NAIH): www.naih.hu

13. Automated Decision-Making

We do not use any automated decision-making or profiling within the meaning of Article 22 GDPR.

14. Children’s Privacy

The Website is not directed at children. We do not knowingly collect personal data from children under the age of 16 (EU) or 13 (US) without verifiable parental consent. If we become aware that such data has been collected, we will delete it immediately.

15. Rejection of Unsolicited Advertising

We expressly prohibit the use of contact details published on this Website for the purpose of sending unsolicited advertising or promotional materials. Legal action may be taken in case of violation.

16. Changes to This Policy

This Privacy Policy may be updated from time to time to reflect changes in our practices or legal requirements. The current version is always available on this page with the “Last updated” date at the top.

Last updated: April 21, 2026

This Privacy Policy explains how personal data is collected, used, and protected when you visit the website essenceoftheart.online (hereinafter: “the Website”, “we”, “us”). The Website is a privately operated blog focused on home decor inspiration, art, and related affiliate content.

1. Data Controller

Edina Szlanyinka

6527 Nagybaracska, Köztársaság utca 21.

Hungary, EU

Email: essenceoftheroadart@gmail.com

2. What Data We Collect

Below we describe what personal data we collect, for what purpose, and through which tools. All processing is carried out in accordance with applicable law, particularly the GDPR.

2.1 Contact Form

If you use the contact form on the Website, you may provide the following personal data:

First and last name
Email address
Subject of the message
Content of the message

2.2 Newsletter Subscription

Visitors may subscribe to our email newsletter. During subscription we collect:

First name (optional)
Email address

2.3 Web Analytics

We use Google Analytics (via Site Kit by Google) to understand how visitors use the Website. This tool may collect:

IP address (anonymized)
Browser type and version
Device and operating system
Screen resolution and language settings
Date, time, and duration of visit
Referring source / traffic source

The purpose is to analyze visitor behavior and improve the user experience. The legal basis is our legitimate interest (Article 6(1)(f) GDPR).

2.4 Cookies and Tracking Technologies

Third-party cookies may be set through the following services:

Pinterest Tag — to measure social traffic and pin performance
Google Fonts — to load fonts, which may involve transmitting your IP address
Google reCAPTCHA — to protect forms from spam (collects IP and behavioral data)
Cloudflare — for security, CDN, and performance (may set technical cookies)

2.5 Technical Data Collected by WordPress Plugins

Certain WordPress plugins used on the Website may process personal or technical data, including:

Fluent Forms / SureForms — receives and processes form submissions
FluentCRM — used for email marketing and internal CRM
Site Kit by Google — collects analytics and search performance data
Smush — processes image metadata (filename, dimensions) for optimization
Solid Security / LiteSpeed Cache / UpdraftPlus / WP Mail SMTP — may log IP addresses, device information, and generate security or error logs

Some plugins process only technical data, while others (forms, security) may process personal data.

2.6 Affiliate Links

3. Legal Basis for Data Processing

We process personal data under Article 6 GDPR on the following legal grounds:

Consent (Art. 6(1)(a)) — e.g. newsletter subscription, contact form submission, non-essential cookies.
Legitimate interest (Art. 6(1)(f)) — e.g. security, spam protection, aggregated traffic analytics.
Legal obligation (Art. 6(1)(c)) — where retention is required by law.

You may withdraw your consent at any time by contacting us or by adjusting your cookie preferences.

4. Cookies

Cookie consent on the Website is managed via the Complianz plugin. The following cookie categories may be used:

Essential cookies — required for basic site functionality (e.g. consent storage).
Analytics cookies — for traffic measurement (Google Analytics 4).
Security cookies — spam and traffic validation (Cloudflare, Google reCAPTCHA).
Social and sharing cookies — e.g. Pinterest interactions.
Advertising cookies — set only if you give consent; used by affiliate and potential future ad partners.

You can adjust or withdraw your cookie consent at any time via the cookie settings on the Website.

5. Hosting and Security

The Website is hosted on EU-based infrastructure. We apply the following security measures:

All data is transmitted over encrypted SSL/TLS connections
Cloudflare CDN and DDoS protection
Solid Security (firewall and brute-force protection for WordPress)
Regular automated backups (UpdraftPlus)
Secure email delivery via WP Mail SMTP

6. Email Marketing and Downloads

We use MailerLite for newsletters and optional free downloads. Security and compliance measures include:

Double opt-in required for every subscription
Secure transactional email delivery
Access to gated content granted only after email confirmation

MailerLite resources: Privacy Policy · DPA · GDPR Compliance

7. Analytics and Third-Party Tools

We use the following third-party services. Each has its own privacy policy, which applies when you interact with that service:

• Google Analytics 4 (anonymized IP): Privacy Policy

• Google Fonts: Fonts Privacy FAQ

• Google reCAPTCHA: Terms & Privacy

• Pinterest Tag: Pinterest Privacy Policy

• Cloudflare: Privacy Policy

• Amazon Associates: Privacy Notice

8. Contact

You can contact us via the Website contact form or by email at essenceoftheroadart@gmail.com.

We process your message and contact details only to respond to your inquiry. We do not share this information with third parties without your consent.

9. Affiliate Disclosure

essenceoftheart.online is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com and affiliated websites.

Affiliate links are always disclosed within the relevant article. We only recommend products we believe add genuine value for our readers.

10. International Data Transfers

Standard Contractual Clauses (SCCs) approved by the European Commission
The EU–U.S. Data Privacy Framework (DPF), where applicable

Relevant provider documentation is listed in Section 7.

11. Data Retention

We keep personal data only as long as necessary for the stated purpose or as required by law:

Newsletter data — until you unsubscribe or request deletion.
Contact form data — typically up to 12 months after the conversation ends.
Analytics data — retained according to Google Analytics default settings.

You may request correction or deletion of your data at any time.

12. Your Rights

Under the GDPR, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data (“right to be forgotten”)
Restrict or object to processing
Data portability
Withdraw consent at any time
Lodge a complaint with a supervisory authority

To exercise these rights, please contact us at essenceoftheroadart@gmail.com.

In Hungary, the competent supervisory authority is the National Authority for Data Protection and Freedom of Information (NAIH): www.naih.hu

13. Automated Decision-Making

We do not use any automated decision-making or profiling within the meaning of Article 22 GDPR.

14. Children’s Privacy

15. Rejection of Unsolicited Advertising

We expressly prohibit the use of contact details published on this Website for the purpose of sending unsolicited advertising or promotional materials. Legal action may be taken in case of violation.